Valora New York

The Woman Behind Valora

I built Valora New York because getting dressed shouldn't be this hard. After years in marketing I knew exactly how products get sold — and I was tired of being sold to.

"Every piece here is something I reach for myself. Regularly. Confidently. Without thinking twice. If it doesn't pass that test — it doesn't make the edit."

— Sarah Mitchell, Founder of Valora New York Meet Sarah